I’ve Got You Project

Overview

The I’ve Got You Project is website where anyone can go to learn the signs of anyone that may be struggling with a a mental health disorder. It’s a an informational hub that empowers everyone to be on the front line of recognizing and responding to someone who is suffering a mental health disorder. Their mission is to turn blame, shame and judgement into compassion. They hope that by creating more awareness and providing information on how to help, others will move into a position to help rather than judge.

Services

BRAND STRATEGY & DESIGN

SOCIAL MEDIA GRAPHICS

WEBSITE DESIGN

About The Project

Wendy Smith, the founder of the “I’ve Got You Project” contacted me to create a new brand and website for a new organization she was creating. It aims to create more awareness around the issue of mental health. She wants the website to be informational and ultimately a tool that helps educate people on the various signs and symptoms that someone experiencing a mental health disorder might have.

Brand Keywords

For this brand, I focused all of the design on the brand’s target audience. These are people who are curious, concerned and actively seeking information around mental health issues. They are good citizens in their community with good hearts and have a desire to take action.

It was clear that the I’ve Got You Project needed to feel simple, striking and full of energy. But, we also wanted it to feel friendly. This is evident in the bold, vibrant yet welcoming color palette that is seen throughout the brand. The typography that was selected feels strong, modern and informational. A bold sans-serif font for the headings was chosen to capture people’s attention. And for body copy a readable font was selected to make it easy for a range of ages to understand all of the content on the website.